🛑 Stop! Read This Before You Click "Buy" on Black Friday.


Reader, if your inbox is anything like mine right now, it’s currently being held hostage by a relentless barrage of “EARLY ACCESS!”, “DOORBUSTERS!”, and “ONCE IN A LIFETIME DEALS!” emails. It seems Black Friday has morphed from a single day into an entire month-long endurance sport.

As we sat down for breakfast this morning (after a chilly walk with Fernie, winter is definitely coming!), Katie asked if there was anything we actually needed this year (aside from a new couch, glass tupperware, and endless treats for Fernie). My knee jerk reaction was to look at the sales.

But then I stopped myself.

We just talked about the Happiness Budget and the concept of Return on Time (ROT). If I’m going to practice what I preach, I can’t just mindlessly consume because something is 30% off.

So, this year, I’m applying a strict filter to Black Friday. I’m not looking for the biggest discount; I’m looking for the biggest Return on Time.

Most people look at a Black Friday deal and ask: "Is this a good price?"

The question you should be asking is: "Will this buy me time, or steal it?"

As busy healthcare professionals, time is our most scarce resource.

We trade hours for dollars all week.

The last thing we should do is spend those hard-earned dollars on things that require more of our time to manage, clean, organize, or use.

Here is the Green Light / Red Light system I’m using this week.

Feel free to steal it.

🔴 RED LIGHT
(Time Stealers)
🟢 GREEN LIGHT
(Freedom Creators)
❌ The Massive 4K TV
Unless yours is broken, a bigger screen just encourages more couch time.
✅ The Robot Vacuum
Saves 20 mins/day = 120+ hours reclaimed/year.
❌ Fast Fashion / Trends
Cheap now, but costs time in decision fatigue & disposal later.
✅ Quality Sleep Gear
Better mattress or blackout curtains = better recovery & energy.
❌ Single-Use Gadgets
Bread makers & juicers often become countertop clutter to clean.
✅ Meal Prep Services
Automate nutrition & save 2+ hours/week on grocery shopping.
❌ "Smart" Devices
Does your toaster need Wi-Fi? Setup & troubleshooting is a time sink.
✅ Clinical Tech
Tools like Jane.app or Gingerdesk that automate admin work.

If you do decide to pull the trigger on a Green Light purchase, don't just pay the sticker price.

Here is how you play the game to win.

1. The "Is It Actually a Deal?" Test: CamelCamelCamel Before you buy anything on Amazon, copy the URL and paste it into CamelCamelCamel.com. This free tool shows you the product's price history. You'll often find that the "massive Black Friday discount" is actually the same price it was in July. Don't be fooled by fake urgency!

2. The Points Power Play: The "Free Flight" Strategy If you are going to spend money on a Need, you must maximize the return. This is where Credit Card Points Multipliers come in.

For example, the American Express Aeroplan Reserve Card often has huge multipliers when you shop through the Aeroplan eStore We're talking 10x, 15x, or even higher points per dollar spent during Black Friday.

Imagine your work laptop is on its last legs (like mine was last year- 9 years old). It's slow, it crashes, and it's costing you time. You need a new MacBook Pro for your business.

  • The Purchase: A high-spec MacBook Pro ($4,000 CAD).
  • The Strategy: You buy it through the Aeroplan eStore (via Apple) using your Amex Reserve during a 15x Black Friday promo.
  • Base Points: 5,000 points (at 1.25 pts/$1).
  • Bonus Multiplier (15x): 60,000 bonus points via the eStore.
  • Total Points Earned:65,000 Aeroplan Points.

That single purchase of a tool you needed just earned you enough points for a One-Way Business Class Ticket from Toronto to Lisbon, Portugal (often found for ~60k points). This is the exact way Katie and I will be taking our Honeymoon next spring. Not to Portugal, somewhere spicy and littered with glaciers and desserts.

You essentially bought a laptop for work and got a lie-flat seat to Europe for "free" (minus taxes/fees).

That is how you win the game.

Of course, it would be irresponsible of me not to mention the caveats:

  • Need vs. Want: Only use this strategy for things you were already planning to buy. Buying a laptop you don't need just for points is bad math.
  • CC Hygiene: This only works if you pay off your balance in full immediately. If you carry that $4,000 balance, the interest charges (19%+) will destroy the value of that flight in months.
  • Redemption Value: Always use those points for high-value redemptions like flights, not statement credits or toasters!

Before you swipe your card this week, pause and run the purchase through the ROT Filter: If it doesn't buy you freedom, it’s not a deal. It’s a distraction.

Stay disciplined, protect your time, and keep your wallet focused on what matters.

  • Will this remove a friction point in my life?
  • Will this automate a chore I hate?
  • Or will this just take up space in my house and mind?

Webinar Spotlight: Entrepreneur Investing Hacks Revealed (With TD Direct Investing!)

Speaking of optimizing your finances, I'm beyond excited to announce an upcoming live session I'm doing with TD Direct Investing!

As healthcare entrepreneurs and small business owners, we pour our lives into our work. But too often, we forget to build the financial safety net that will support us after our working life is done. This session is all about bridging that gap.

Join me as I break down:

  • Key Investing Concepts: What every entrepreneur needs to know to move from "saver" to "investor."
  • Unique Strategies: The specific tools and tactics available to business owners to maximize their financial future.
  • Live Q&A: Bring your burning questions! I'll be answering them live.

Mark Your Calendar:

This is a fantastic opportunity to get high-level financial strategy tailored specifically for business owners.

Register for FREE right here!


Community Shoutouts 📣

Before I sign off, I want to send a massive thank you to two incredible organizations I had the privilege of speaking with recently.

To the CMMOTA, thank you for letting me dive deep into financial sustainability for massage and manual osteopathic therapists.

And to the Saskatchewan Physiotherapy Association and University of Saskatchewan (supported by our friends at Jane), it was a blast discussing practice management and financial mastery with your members.

And finally, a big thanks to Ildi and the Jane team for having me as a guest on Office Hours alongside Adele Smener. It was such a great conversation on building a resilient practice.

I’m always inspired by associations that prioritize the whole clinician, bank account included! If you’re part of an organization looking to bring this kind of education to your members, simply hit reply.

Yours Truly,
Robin Valadares

@financiallyfulfilledpro and Certified Financial Counselor CFC™

Do you get value from these weekly emails?
America doesn't run on Dunkin, I run (walk) on coffee, keep me fueled up to keep writing by buying me a cup of coffee.

Share this email newsletter with a friend, colleague, or someone you think would benefit. You'll put a smile on my face knowing that this material will reach more people, and your friends, family, and colleagues will learn more about their financial situation and future!

Use this link to share: https://financiallyfulfilledphysio.ck.page/profile


Navigating Finances as Healthcare Professional

Tired of trading your time for money? Join me every Sunday and 650+ healthcare professionals, share tips and insights on how I am quitting the rat race by 40 years old. I cover the basics of personal finance distilled into simple and basic steps, that you can use to improve your financial situation and live a more fulfilling life.

Read more from Navigating Finances as Healthcare Professional

Hey Reader, It’s official. The tenants are out, the keys are returned, and the reno has begun. Remember how I joked last week about Katie’s "HGTV expectations" vs. reality? Well, reality hit us in the face on Day 1. There is no glamor in peeling up 29-year-old linoleum peel and stick. Standing in that empty living room, covered in dust, I had a realization. I’m not just fixing floors; I’m fighting a battle against Declining Purchasing Power. Money today buys significantly less than it did...

Hey Reader, it is officially December!The tree is (probably) up, the clinic is getting chaotic with the "use-it-or-lose-it" benefit crowd, and we are sprinting toward the finish line of 2025. If you’ve been feeling like the economy is "bad" even though the data says it’s "fine," you aren't alone. Economists call this the Vibecession, where our feelings about money are worse than the reality. But according to the massive Wealthsimple "Big Ideas 2025" Report that just dropped, the bad vibes are...

Reader, did you survive the Black Friday madness? If your inbox looks anything like mine, it’s still recovering from the absolute barrage of "LAST CHANCE" emails. I hope you managed to navigate the noise, maybe used that Return on Time (ROT) filter we talked about, and didn't buy a toaster just because it has Wi-Fi. 😉 I ended up purchasing a doorbell camera and a floodlight/camera (for a rental property), more on that below. TD's Inside Investing Studio It’s been a whirlwind week on my end....